After 8 years as a graphic designer I moved into advertising and have worked at the main agencies around the globe like DDB Brazil, McCann and Fallon in London.
Currently I’m a Creative Director at Pablo London.
Born in Brazil, holder of a Portuguese passport and living in London for 6 years, I like to say I’m a global citizen.
People don’t like advertising, that’s why my main career focus is to create advertising that doesn’t look like advertising. Reach people’s hearts in a fresh, innovative and surprising way to create an emotional reaction, start a conversation, make a real connection and be memorable.
This is the best time ever to be a creative because we are now limitless. Smart people, technology innovations, data and storytelling are incredible ingredients that can help us create work that makes positive changes in society, shape culture, inspire people to be better and build brands.
That approach led my work for brands like Johnson’s&Johnson’s, Honda, MasterCard, Zurich Insurance, Panasonic, Whirlpool and Skoda, just to name a few, to be recognised by major advertising festivals like Cannes Lions, D&AD, One Show among others, including a Cannes Glass Lion last year, which I’m really proud about. And also by important music industry festivals for 2 years in a row with projects for Skoda.
A perfect day at work to me is when we blur the lines between account, strategy and creative and we can all sit in a room to question a brief, strategise and brainstorm together.
I'm a very focused and goal-driven person and when it comes to work, I have endless energy.
Photography lover, calligraphy experimenter and filmmaking enthusiast. Here and there me and my friends write and shoot a short film or a music video.
I'm addicted to sports and I don't like aubergine.
Here you can find some stuff I do just for fun: