JOHNSON'S BABY NAMES

AN APPLICATION THAT USES DATA TO HELP PARENTS NAME THEIR BABIES

OOH

In streets named after individuals, we placed posters with information about the very name of the street.

MATERNITY KIT

To launch the project we partnered with maternity centres to deliver a special gift to parents: a customised door sign with information about the new baby’s name.

AWARDS

CANNES LIONS CYBER
BRONZE

CANNES LIONS TITANIUM & INTEGRATED
SHORTLISTED

CANNES LIONS PROMO & ACTIVATION
SHORTLISTED

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