In a bold move to capture the hearts of Gen-Z, the NFL sought a new brand positioning and look & feel, infusing every aspect with the electrifying experience that is being an NFL fan. The primary objective was to convey to the UK audience that the NFL is much more than a sport; it's a dynamic fusion of entertainment, music, fashion, food, and sport—something that no other league offers, not even the beloved Premier League.
The new look & feel was implemented across advertising, the website, social media, and all UK touchpoints, including the TV transmission of the London games.
Social stickers
New Visual Identity
New Illustration Style
